Child Health Investment Partnership Rebrands for 30th Anniversary
ROANOKE, Va. (Jan. 1, 2018) – Child Health Investment Partnership (CHIP) of Roanoke Valley has introduced new branding in preparation for its 30th anniversary beginning in 2018. The rebranding comes at a time when Child Health Investment Partnership’s services continue to grow holistically and involve the community as a whole. The rebranding reflects this through a new logo, website, and mission and vision statements.
In preparation for Child Health Investment Partnership’s 30th anniversary, the nonprofit, which provides comprehensive health care services and community resources to medically underserved children, started the rebranding process in July 2016. Beginning with the focus on brand identity, Child Health Investment Partnership conducted interviews with employees, board members, and other key stakeholders. Additionally, a series of mock-up logos were developed to visually display the past, present, and future of the nonprofit. Keeping these findings at top-of-mind, the nonprofit launched its new logo in Oct. 2017.
Through the eyes of the surveyed audience, Child Health Investment Partnership was found to represent more than just child health. Although child health is Child Health Investment Partnership’s main focus, the organization helps the child(ren), family and community through the services offered.
“The new logo represents unity — enrolled families being linked to the community by staff, donors and volunteers,” Robin Haldiman, CEO of Child Health Investment Partnership, explains. “The colors are bright, like the futures we are trying to build for our children. Hope, linkages and support are found in this logo.”
Child Health Investment Partnership provides medical management and access to comprehensive health care in the following areas: Pre-natal, asthma, dental, family strengthening, mental health, kindergarten readiness and community resource access. The nonprofit requires the help of donors, volunteers, families, partners, and the community in order to provide services.
It was imperative that the new brand incorporates all of these areas holistically. “As we approach our 30th anniversary, our new logo is meant to represent all components of our services: the direct service staff, the children and families we serve, donors and funders, the volunteers and behind the scenes organizations that support those services, and everybody in between,” Hannah Hale, Director of Program Services at Child Health Investment Partnership, states. “Our new logo allows us to present a unique visual representation so that all who participate in being a part of Child Health Investment Partnership’s mission can come together, work together, and succeed together.”
In addition to the visual rebranding, the organization was selected by the Blacksburg-Roanoke annual Make A Mark event in March 2017 to receive a new website pro bono from a team of volunteers. The new website reflects the same values, meanings, and aspirations of the new logo. The redesigned website can be found at www.chiprv.org.
After providing its free services for the past 30 years, Child Health Investment Partnership implemented both a new mission and vision statement for the organization to operate by for the future:
- Mission: Child Health Investment Partnership changes the lives of underserved children and their families through access to comprehensive health care services and community resources
- Vision: Every child will have equal access to health care and enter school ready to learn
Child Health Investment Partnership will begin to back away from its association with the acronym “CHIP” over the next year as well. Through research, the organization determined that using this acronym has created the inaccurate perception that it is government-affiliated. Additionally, it confuses potential clients with programs such as Children’s Health Insurance Program (CHIP), which is not affiliated with the Roanoke-based nonprofit.
The future for Child Health Investment Partnership of Roanoke Valley is as bright as their new logo. Nina Zanella, Director of Development, explains, “It represents inclusivity, collaboration, diversity and hope and embodies our vision to enhance the quality of children’s lives with emphasis on health, family, and future.”
Founder of Child Health Investment Partnership, retired physician, and current Board Member Dr. Douglas Pierce is optimistic for the future of the nonprofit and their enrolled families, stating, “The overall emphasis on child health stresses the importance of the fundamental right of all children to have access to quality health care and the bright colors signify the optimism we try to instill in all our families regarding their futures.”
Child Health Investment Partnership looks forward to celebrating its 30th Anniversary in the Valley and continuing to increase the health services available for underserved children here at home.